The Traders Arena Blog

A total surprise move here, new into the card business Panini has agreed to buy Donruss. Panini made a big splash recently when they announced that they had gained an exclusive NBA liscense, meaning Upper Deck and Topps could no longer produce basketball cards. Panini was known for its European influence and sticker products. This is a brilliant move, instead of starting from scratch, now they have a tie to a major card company who already has a facility. This will help them be able to produce cards for October. Panini hopefully will use the Donruss name and continue great sets like NFL Playoff Contenders, and Donruss Prime Cuts. It will be interesting to see the NBA products that come out.

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